Digital Marketing (Delhi-NCR)

Salontrip Media Services – Date posted: 29 Sep 2015
Skills:

DATA ANALYSIS: Strong understanding of data collection and measurement.

CUSTOMER ENGAGEMENT: Blogging, Facebook pages, social media growth/management.

EMAIL MARKETING: Design, content, analytics, list growth, sales conversions.

ONLINE COMMUNITY: Design, recruitment, cultivation, moderation, retention.

PARTNERSHIPS: Affiliate management, cross- channel marketing, business

development.

PROJECT MANAGEMENT: Budgets, project scope, deadlines, milestones, virtual

collaboration.

SEO/SEM: Link building, content optimisation, visitor navigation, rank tracking,

keyword analysis.

STRATEGY: Market research, organisational goals, testing, technologies, product

placement.

Knowledge Of:Making strategic PPC campaign recommendations. Create Campaign and Ads(Search and Display)Create Remarking AdsSet Up Mobile AdsVideo Marketing Conversion tracking Campaign Analysis Increase CTR, Quality Score, Conversion and CPCUtilise bid management tools and data modelling to maximise the effectiveness of PPC campaigns.Monitor campaign results, analyse key metricsOptimise click-through and conversion ratesOptimise landing pages for search engine quality score.Using Good Adwords Tools (Keyword Planner, Display Planner, Google Analytics, google Merchant Centre)Easy and most effective way to advertise on other websites.

SEO (Search Engine Optimisation):

On Page Activities:Meta tags.Title tags. Content, Image, Video and Anchor links

Optimisation.

Rich Keyword Research. Analysis and Placement. Content Optimisation.

Heading Optimisation. Image Optimisation. Anchor Text Management. Keyword

Proximity Management. Navigation Management. Breadcrumb Management.

Page Sculpting, Sitemap Creation and submission. Error Pages, Robot. txt, Redirections, URL Rewriting and Renaming.

Canonicalisation resolving, Google Webmaster Tools and Sitemaps.

Broken link check.

Footer optimisation.

Check duplicity in content.

Keyword optimisation.

Knowledge of HTML & CSS coding….

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