Online Marketing Manager (Delhi-NCR)

Job Description

Experience with both e-commerce as well as content driven sites shall be a plus
Demonstrated ability to create programs that increase revenue and generate customer acquisition, conversion and retention.
Proven success managing an SEO, SEM and social media initiatives
Expert in Search Engine Marketing, including Google, Yahoo, Bing etc.
Experience with website analytics tools (Google Analytics)
Strong data analysis skills and knowledge of Microsoft Excel
Highly energetic and self-motivated
Results driven – focus on revenue and traffic growth
Excellent written and verbal communication skills.
Should have managed teams
Demonstrate an ability to work in fast paced, entrepreneurial work environment that demands willingness to stretch and contribute beyond traditional cookie cutter role definitions
Display a high level of critical thinking that constantly challenges the status quo and converts ideas into action through diligent follow-up from ideation to execution
Demonstrated ability for cross-functional process analysis
Strong organizational skills with an ability to build effective working relationships with diverse international teams at all levels within the organisation
Assertive, Good communicator with a Never say die attitude
Job Description:
Develop and implement online marketing strategies with focus on high growth in revenue and ROI in marketing costs
Innovate and lead the e-commerce efforts of the company with profitable revenue growth
Set up roadmap and implement complete Digital strategy for the company
Manage key marketing channels including: SEO, paid search, affiliate marketing, media, email marketing, cooperative marketing, comparison shopping engines, and data feed strategy, social media
Serve as an in-house SEO expert, develop and maintain SEO strategy and project plan
Reporting, analysis and on-going optimization of all marketing channels.
Research, identify and implement new online traffic and customer acquisition opportunities.
Ongoing planning and implementation of customer acquisition activities
Work closely with India and US teams to achieve online goals
Lead and develop the online Marketing team

Company Description

Eli was founded in 1991 in a fraternity house in New Haven, Connecticut. No frills from day one:… the conference room in the Durham headquarters still looks like it came from a fraternity house – our founder’s beat up old desk is still there. Eli started with the big, hairy, audacious goal that we could outdo competition at the home care newsletter game. Our first product, Home Care Week, still exists today, 19 years later.

We are passionate about creating products that engage readers and users with unique interests. Eli and its affiliates serve customers ranging from baseball card collectors to medical coders. We provide a broad range of media for each interest group we serve, including magazines, newsletters, online communities, subscription web sites, e-commerce solutions, workflow software, certifications, training, seminars, conferences, and webinars.

Eli and its affiliates are stable companies not afraid to take hard decisions that let us survive and thrive during economic downturns. Our private ownership helps us to take long-term view of the situation and a Built to last vs. built to flip philosophy.
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