Campaign Manager - Marketing (Maharashtra)

Job Description

Campaign Management:
Conceptualises and does end to end management of analytical campaigns (one-on-one) e.g., design, execution, offer & channel management, response tracking / reporting & gift fulfillment
Engages with business to understand their requirements and translate these business objectives into campaign ideas , concepts, segmentation & campaign frameworks
Conceptualises Segmentation based differential Communication, Offer and Channel mix
Works with Creative agencies to develop segment/channel specific communication & executes the same
Tracks the performance of the campaigns across customer segments and channel
Liaises with the respective channels for feedback, closing of the loop and analysis
Benchmarking & publishing campaign results & analyzing the same – Recommend Performance Improvement
Campaign Optimization recommendations through rigorous analysis of mid campaign and post campaign analysis
Creative /Offer testing initiatives
Conduct Dipstck on campaign non responders

Campaign Types:
Acquisition, Cross sell, Activation, Usage, Balance build-up, Retention, Value adds like Newsletters

Project Management:
Works closely with Campaign Head to aggressively push through new initiatives
Engages with business to scope out /budget / estimate revenue, P&L and feasibility of new initiatives

Process Adherence:
Make sure that the Campaign Processes are being adhered to as per the Process Manual

Company Description

Leading Private Sector Bank