Social Media Marketing (SMM) (Maharashtra)

Job Description

Function: Social Media Marketing for Online Marketing services on the platforms such as FB, Twitter, Linkedin, Instagram and Pinterest.

Job Description: Responsibilities
• Set SMM Objective (Likes, Reach, Engagement, Leads and Sales)
• Plan Content Strategy
• Plan Promotional Strategy
• Plan Media Mix
• Measurement and Analysis
• Pitching to clients for new projects

Job Description: Tasks/Duties
• Manage Social Media marketing campaigns and day-to-day activities including:
 Curate relevant content to reach the company’s ideal customers.
 Create, curate, and manage all published content (images, video and written).
 Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
 Conduct online advocacy and open stream for cross-promotions.
 Develop and expand community and/or blogger outreach efforts.
 Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
 Design, create and manage promotions and Social ad campaigns.
 Compile report for management showing results (ROI).
• Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
• Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
• Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.
• Monitor trends in Social Media tools, applications, channels, design and strategy.
• Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
• Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

Requirements

Skills desired
• Excellent communication, English writing and presentation skills.
• Knowledge and understanding of online marketing field
• Proficiency in Ms Word, Ms Excel & Power Point
• Strong understanding of Customer Service
• Should be able to work under pressure whilst adhering to time lines
• Maintains a working knowledge of principles of SEO including keyword research. Highly knowledgeable in the principles of “Search and Social”

Educational Qualification
• For Executive with no experience:
Graduate, Multimedia/Design/Software knowledge is a plus.
• For Sr Executive with 1+ years experience:
Post Graduation, PGDM, MBA Marketing

Company Description

Company Description:

C Com Digital set up in 1998, is a leading digital agency in… India, caters to the entire spectrum of online marketing services such as Websites, Interactive Portals, e-Commerce Websites, Search Engine Optimisation, Search Engine Marketing, & engaging Social Media interactions.
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