Head - Online Marketing, Mumbai - 1369913

Job Description

SHIFT TIMING : NIGHT SHIFT (9 PM. TO 6 AM.)

Digital Marketing Strategy, Planning, and Implementation:

● Create end-to-end digital marketing strategies depending (both B2B and B2C with varying services and products). Identifying, designing, preparing and running successful online Digital Marketing campaigns.

● Identify, design, and analyze new brand-appropriate online marketing initiatives and partnerships. Develop strategies for delivering affiliate marketing, display advertising, email marketing, media buying, mobile campaigns, etc…

● Successful created and executed various Digital Campaigns from Affiliate Marketing, Mobile Marketing, to SMS and Missed Call campaigns.

● Budget Planning:

● Responsibility for planning and budgetary control of all Digital Marketing, collaborate with agencies, vendors, internal teams.

● Campaign Management

● Tracking conversion rates, measure and report performance of campaigns and making necessary changes to the campaigns or the company website.

● Social Media Marketing:

● Manage, engage, moderate, and analyze social media profiles

● Manage ad campaigns on social networks.

● Come up with creative ideas for contests and engaging posts for the pages based on the platform.

● Search Engine Optimization:

● Perform on-page and off-page SEO. Define IT requirements to improve SEO such as items related to HTML code, link architecture, site redirects, navigation, etc. Create backlinks, guest posts, blogposts, and optimize the same. Working across the websites, manage and update content and initiate improvements.

● Search Engine Marketing (Google & Yahoo Bing Ads):

● Knowledge of PPC and campaign management. Directly managing and optimizing SEM campaigns.

● Content Creation and Marketing:

● Create content for blogs, advertising / marketing copy, newsletters, e-communications, websites, e-mails, social media, and other promotions. Highly creative and quirky in strategies. Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

● Analytical Brain:

● Good knowledge of using Analytics tools to measure performance of digital marketing activity and ROI.

● Strong analytics mind-set that’s always thirsty for data.

● Reporting:

● Create daily, weekly, and monthly reports of the digital marketing efforts. Manage, track and report on performance of all Digital metrics.

#SALARY: UPTO 1.50 Lacs per month

Requirements

● Should have experience in Online marketing in luxury brandsGood experience handling overall social media, Content Creation, Business Strategy, Monitor, Track, Delegate SEO activities, Email Marketing

● Excellent communication skills.

● Presentable, confident, enthusiastic.

● Good in Managing external Agencies( Advertising, PR, Event etc)

Company Description

The K Group is a global conglomerate that has, in a few years, taken the SME industry by storm…. Armed with an appetite for ambition and a vision to excel, the group came into existence to take the quality of living to the next level, with interesting and useful offerings for the current as well as future generations. With product and service innovations across markets, unique brand tie-ups to expand the scope of offerings, a dedicated and experienced management and an exponentially increasing market share, K Group has cemented its name as a game changer.

As of now, K Group already has a slew of international brands and concepts in every form including representations, tie-ups and associations under its belt.
Founder & Chairman – Mr. Kashiff Khan
A thorough businessman who, over the past many years has built several brands and developed a unique skill for multiplying businesses. With his acute business insights, varied interests and investments in various businesses across countries and a proven track record in the corporate world;

Mr. Kashiff Khan is set to change the face of Small and Medium Enterprise Business in India.
Vision:
By 2025, the K Group aims to have one hundred brands with a hundred operating outlets each spanning across various sectors of the industry. That equals a whopping 10,000 operational outlets across the horizon, making it the world’s biggest retailer group!

Mission:
To become the biggest retailer group in the world.

Core Ideology:
The K Group is based on the belief of dreaming big and turning those dreams into reality by working together through associations, creating profitable tie-ups and win-win partnerships   Read full description