Manager-demand Generation (Delhi-NCR)

Eli research – Date posted: 16 Aug 2015

We need someone with the ability to develop highly effective and creative inbound and outbound demand generation initiatives successfully taking programs from concept to execution to drive pipeline growth.

Up-to-date knowledge of email marketing best practices, tactics, and strategies.

Highly creative, agile and experimental.

Ability to bring lots of new ideas to the team and move at a fast pace to hit aggressive goals.

Ability to identify the correct target audience for marketing campaigns.

Skill in lead generation.

Were looking for an individual that has a deep understanding of marketing analytics and knows how to use data to drive results.

Owns all metrics, including revenue, deliverability, opens, opt-outs, and clicks, and use results to drive future action.

Formulate and execute end-to-end campaign plans to optimize key traffic and revenue metrics including open rates, CTR, engagement, and conversion.

Continuously optimize mailing strategies to drive higher returns including A/B and multivariate testing of subject lines, message content, images, offers, mailing frequency, segments, etc.

The successful candidate must have a thorough understanding of how modern marketing technologies can be leveraged throughout the demand gen process.

Experience using outbound e-mail marketing platforms

SEO expertise

Social media marketing expertise

ABOUT YOUR BACKGROUND

5+ years in B2B online marketing experience

Detail-oriented, with ability to manage multiple projects

Strong email direct response writing skills writing samples required

Independent, with flexibility to work in fast-paced, start-up environment

Market research, media or agency experience a plus

Key competencies

Creative, innovative, and enthusiastic

Self-starter; ability to work with minimum of supervision

Team player

Attention to detail, results driven

Flexible and open to changing priorities

Education

BA/BS, MBA preferred

…

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